April 08, 2008

Sweden



Later this year I would hopefully be in Sweden finishing one term at University of Lund.
While working on a Multi-national presentation on Saab, I came across this excellent ad by Saab, a company which takes pride in its Bio-Power initiatives. The video features amazing vocals by a Swedish singer Frida Ohrn from the band Oh Laura.
And Sweden plans to be the first oil free country by 2020. In 2003, 26% of their energy needs were met by renewable resources.
I am turning a fan already.

Jaguar - OK TATA - Bye-Bye

I was having this interesting conversation with my Marketing Prof. and was amazed how closely Tata is being watched here in US. She ended up asking me to write the change such deals are bringing to the overall entrepreneurial morale of the country (she is writing an entrepreneurial guide for emerging economies along with numerous other Profs from different schools in US).

Here is the story that she didn't know and is going to use it :-

For-Profit Business – Pt. Jawahar Lal Nehru, India’s First Prime Minister told J.R.D. Tata, then Chairman of Tata Group that ‘Profit’ was ‘a dirty word’. He was to be proved very wrong. Little did he know that Tata Motors would go on and acquire UK based luxury brands Jaguar and Land Rover from Ford Motors for 2.3Billion USD. Although a relatively small deal for Tata, it sends a very clear message to people. Profit is NOT a dirty word. In fact, it’s the opposite. Today an Indian seldom would have his or her life not affected by the Tata Group somehow; be it through employment, use of Group’s products, value addition to his shareholder’s wealth or through Group’s philanthropic efforts.
As immense opportunities surface in emerging economies for entrepreneurs to satisfy the needs of market, For-Profit Businesses will capture more pie of the National Income. Entrepreneurs will want to create more profits for themselves and their shareholders. Free Market forces are already taking over what Govt. used to do earlier and forcing it to become more of a facilitator.
The need to create, better one’s life, leave a legacy, etc had always been a basic human need. With more economic freedom and right to self-ownership satisfying that need seems to be hard-and-smart work away. That is the reason you are reading this book. Congratulations and all the best for your Entrepreneurial journey. It is going to be one hell of a ride!


I think she is throwing away 'one hell of a ride' from there. Rest all stays. It seems the world is watching. The foreigners who are traveling to India say they feel a different vibe now. Sign of better times to come?